Sep 092010

Elections 2010 — What You Need To Know

News Director of KERA Shelly Kofler KERA News Director Shelly Kofler will be our guest, to discuss how to become really informed about candidates and issues in the upcoming election.  Ms. Kofler will emphasize accessible websites and resources that all citizens can use effectively. Shelley Kofler is an award-winning political reporter and television producer who joined KERA as News Director in 2007. From 2000-2004, she served as the Austin Bureau Chief and legislative reporter for North Texas ABC affiliate WFAA-TV, where she developed expertise on public policy issues including school finance, insurance reform and transportation. Her stories on the overmedication of foster children captured the attention of state officials who strengthened laws for the use of psychotropic drugs. Shelley also covered government issues for North Texas NBC affiliate KXAS-TV and worked with KERA on numerous public affairs projects including nationally broadcast programs. She has reported on statewide elections and presidential primaries since the late 1980s. Kofler also founded and operated her own communications firm, Kofler Communications, in Dallas and Austin. She served as a communications strategist and media trainer for various companies, agencies and public officials.   Her communications awards include a Dallas Press Club Katie Award for her work on KERA's Texas and the Latino Vote, an Emmy Award for her work on the Prime Time Texas news magazine program and a Bronze Quill for her work in business communications. Shelley was born in “Yankee-land” (Indiana) but has lived in Texas for more than two decades.  She’s happiest when she can slip on her hiking boots and explore a new trail.